Still in the works, I will complete the project creation process as soon as possible.
Busan Auto Finance
The revamp of the Busan Auto Finance application and website was carried out to enhance the overall user experience and strengthen the brand image as a modern, trustworthy financing company that is focused on user needs.
My Role
Duration
Year
The objective of the BAF Desktop and Mobile Application Revamp project is to enhance the overall user experience by redesigning the interface and improving usability, accessibility, and consistency across platforms.
This project aims to:
Improve usability through a more intuitive and modern interface.
Ensure consistency across desktop and mobile platforms.
Simplify user flows to increase efficiency and reduce friction.
Strengthen brand trust by aligning the design with BAF’s identity.
Support business growth through higher user engagement and satisfaction.
Through this revamp, BAF aims to deliver a seamless digital experience that enables users to complete tasks efficiently while supporting long-term scalability and digital transformation.
Design Process
UI/UX Discovery Phase
Discovery is the initial stage of the UI/UX design process aimed at understanding the business goals, user needs, and existing problems. This phase helps define the design direction and ensures that solutions are aligned with both users and stakeholders.
Research Heuristic Evaluation Method
Heuristic Evaluation is a usability inspection method used to identify interface issues by evaluating a product against established usability principles. This method allows teams to quickly detect usability problems and prioritize improvements effectively.
Analyzing Current Website & Mobile App
Analyzing the current website and mobile application helps identify usability gaps, inconsistencies, and user experience issues. The insights gained from this analysis serve as a foundation for design improvements and optimization.
Define Problem
Categorize issues (e.g., navigational problems, visual design inconsistencies, accessibility concerns) to determine which areas need immediate attention and which can be addressed lates.
Identifying usability issues through heuristic principles
Analyzing the website interface to spot potential problems
Applying design guidelines to assess website effectiveness and efficiency
Documentation
Classify documentation into key sections such as problem descriptions, solution details, implementation steps, and impact assessments to streamline communication and guide future work.
Recording issues discovered during the design evaluation
Detailing proposed solutions for each identified problem
Creating clear, structured documentation for the design and development team
Website Design
During the website revamp process, the design was developed by integrating findings from the heuristic evaluation that had been conducted previously. These findings provided in-depth insights into existing usability issues, such as inconsistencies in design elements, navigation difficulties, or barriers to user interaction.
App Design
In the process of redesigning the application, the design is developed based on the findings obtained from the heuristic evaluation that was conducted. These findings provide a clear overview of various usability issues identified, such as inconsistencies between screens, inefficient navigation processes, or interactive elements that confuse users.
Deliver
