HI, I AM AGNI FAUZAN
HI, I AM AGNI FAUZAN
DESIGN
DESIGN
HI, I AM AGNI FAUZAN
HI, I AM AGNI FAUZAN
DESIGN
DESIGN
HI, I AM AGNI FAUZAN
HI, I AM AGNI FAUZAN
I am as UIUX Designer SALT ID with 3+ years of experience, working on design projects in various technology industries, such as banking, FMGC, Network Security, insurance, goverment and others.
I am as UIUX Designer SALT ID with 3+ years of experience, working on design projects in various technology industries, such as banking, FMGC, Network Security, insurance, goverment and others.
I am as UIUX Designer SALT ID with 3+ years of experience, working on design projects in various technology industries, such as banking, FMGC, Network Security, insurance, goverment and others.
RECENT WORK
RECENT WORK
RECENT WORK
RECENT WORK
RECENT WORK
RECENT WORK
IN REAL PROJECT
IN REAL PROJECT
IN REAL PROJECT
IN REAL PROJECT
IN REAL PROJECT
IN REAL PROJECT
RECENT WORK
RECENT WORK
IN REAL PROJECT
IN REAL PROJECT
2
2
Dashboard
4
4
Website
1
1
Apps
Apps
Apps
Responsible for designing and developing a good user interface (UI) and user experience (UX) with different projects with different user needs and business needs.
Responsible for designing and developing a good user interface (UI) and user experience (UX) with different projects with different user needs and business needs.
Responsible for designing and developing a good user interface (UI) and user experience (UX) with different projects with different user needs and business needs.
NATIONAL AND
NATIONAL AND
INTERNATIONAL CLIENT
IN REAL PROJECT
NATIONAL AND
NATIONAL AND
INTERNATIONAL CLIENT
INTERNATIONAL CLIENT
NATIONAL AND
NATIONAL AND
INTERNATIONAL CLIENT
INTERNATIONAL CLIENT
Client Type
INSURANCE
BANK
FMGC
FINANCE
GOVERMENT
INSURANCE
BANK
FMGC
FINANCE
GOVERMENT
INSURANCE
BANK
FMGC
FINANCE
GOVERMENT
Working on projects on a national and international scale, different project scopes, challenges, and needs and designing exceptional user experiences.
Working on projects on a national and international scale, different project scopes, challenges, and needs and designing exceptional user experiences.
Working on projects on a national and international scale, different project scopes, challenges, and needs and designing exceptional user experiences.
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
EXPERTISE IN DESIGN
Experienced in all stages of the UI/UX design process, from user research to design implementation. creating an engaging user experience and structured approach.
Experienced in all stages of the UI/UX design process, from user research to design implementation. creating an engaging user experience and structured approach.
Experienced in all stages of the UI/UX design process, from user research to design implementation. creating an engaging user experience and structured approach.
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
Research
Research
UX research is responsible for understanding user behavior, needs, and motivations through a variety of qualitative and quantitative methods. ensuring that products and services are designed with their needs and preferences in mind.
UX research is responsible for understanding user behavior, needs, and motivations through a variety of qualitative and quantitative methods. ensuring that products and services are designed with their needs and preferences in mind.
UX research is responsible for understanding user behavior, needs, and motivations through a variety of qualitative and quantitative methods. ensuring that products and services are designed with their needs and preferences in mind.
Data Analysis
Data Analysis
Empathy
Empathy
Research Methode
Research Methode
User Persona
User Persona
Communication
Communication
Critical Thinking
Critical Thinking
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
User Experience
User Experience
Your role is to create a meaningful and seamless experience for users interacting with digital products or services. creating digital experiences that not only meet user needs but also delight and engage users, ultimately providing positive outcomes for users and the business.
Your role is to create a meaningful and seamless experience for users interacting with digital products or services. creating digital experiences that not only meet user needs but also delight and engage users, ultimately providing positive outcomes for users and the business.
Your role is to create a meaningful and seamless experience for users interacting with digital products or services. creating digital experiences that not only meet user needs but also delight and engage users, ultimately providing positive outcomes for users and the business.
Wireframeing
Wireframeing
Customers Journey
Customers Journey
Brainstorming
Brainstorming
User Flow
User Flow
Sitemap
Sitemap
SWOT Aanalysis
SWOT Aanalysis
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
User Interface
User Interface
UI designers create visually appealing, intuitive interfaces for digital products or services. creating a visually stunning and user-friendly interface. determine the look and feel of the interface according to the brand guidelines of a product
UI designers create visually appealing, intuitive interfaces for digital products or services. creating a visually stunning and user-friendly interface. determine the look and feel of the interface according to the brand guidelines of a product
UI designers create visually appealing, intuitive interfaces for digital products or services. creating a visually stunning and user-friendly interface. determine the look and feel of the interface according to the brand guidelines of a product
Responsive Design
Responsive Design
Moodboard
Moodboard
Design System
Design System
Interaction Design
Interaction Design
Mockup
Mockup
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
Prototyping
Prototyping
Prototyping in UI/UX design is an important process that allows designers to create interactive representations of digital products or services before they are fully developed. Prototypes help validate design decisions, gather feedback from stakeholders and users, and identify potential usability issues early in the design process.
Prototyping in UI/UX design is an important process that allows designers to create interactive representations of digital products or services before they are fully developed. Prototypes help validate design decisions, gather feedback from stakeholders and users, and identify potential usability issues early in the design process.
Prototyping in UI/UX design is an important process that allows designers to create interactive representations of digital products or services before they are fully developed. Prototypes help validate design decisions, gather feedback from stakeholders and users, and identify potential usability issues early in the design process.
Desktop Prototyping
Desktop Prototyping
Interaction Design
Interaction Design
Validate Design
Validate Design
Mobile Prototyping
Mobile Prototyping
Prototype for UT
Prototype for UT
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
Usability Testing
Usability Testing
Usability testing is an important aspect of the UX (User Experience) design process that involves evaluating a digital product or service by testing it with real users. The main goal is to identify usability issues, collect feedback, and ensure that the product meets user needs and expectations.
Usability testing is an important aspect of the UX (User Experience) design process that involves evaluating a digital product or service by testing it with real users. The main goal is to identify usability issues, collect feedback, and ensure that the product meets user needs and expectations.
Usability testing is an important aspect of the UX (User Experience) design process that involves evaluating a digital product or service by testing it with real users. The main goal is to identify usability issues, collect feedback, and ensure that the product meets user needs and expectations.
Conduct UT
Iterating and Improving
Planning UT
Analyzing Feedback UT
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
👷♂️
UX Researcher
Says
Thinks
Feels
Does
“I need a fast and hassle-free process.”
“Data security is my top priority”
“The button color is not clear”
“we need to track this somewhere”
“how can I get the team to do this?”
“I think this is less interesting”
“we have too many things this sprint”
“It seems like the color red is better”
“Check balances and transactions regularly”
“identifies customer needs”
“compare the features of other bank applications”
“Contact CS when experiencing problemss”
“Frustrating if the app is slow”
“Anxious if there are unclear notifications”
“Hopeful for the future of the product”
“Disappointed if administration costs are not transparent”
1
Define Research Goals
3
Select Research Method
5
Collect & Analyze Your Data
2
Identify User Target
4
Recruit Your Participant
6
Take Action
Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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Touchpoint
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ACQUISITION
Loyalty is built through repeated positive experiences, loyalty programs, and products or services
SERVICE
Potential customers begin to become aware of existing products or services.
LOYALTY
consideration stage. They compare products with other brands, evaluating features, benefits, and price.
AWARENESS
The acquisition stage occurs when a customer makes a decision to purchase a product or service.
CONSIDERATION
Service is the key to retaining customers and building loyalty. Customers must be served well and provide a positive experience.
START
Y / N
END
SYNE
SYNE
SYNE
SYNE
Licorice
Licorice
Licorice
Licorice
Teal
100
#E8FAFA
200
#D4F1F2
300
#CAF2F4
400
#A3E9EC
500
#75DEE3
600
#47D3D9
Blue
100
#EBEFFA
200
#DDE3F7
300
#CFD8F4
400
#ABBCED
500
#829AE3
600
#5879DA
Purple
100
#F3E7F9
200
#ECD7F5
300
#E4C7F1
400
#D09FE6
500
#B86EDA
600
#A13ECD
Coral
100
#FDE6E6
200
#FB4D4
300
#F9C4C4
400
#F59999
500
#F06D6D
600
#EA4444
Yellow
100
#FFF6E1
200
#FFF3D0
300
#FFF0BF
400
#FFE687
500
#FFDF66
600
#FFD633
Green
100
#EFF8EF
200
#E4F3E4
300
#DAEFDA
400
#BEE4BF
500
#9ED79F
600
#7DC97F
Cocoa
100
#F6F0EB
200
#F0E7DE
300
#EADDD0
400
#DBC3AF
500
#C9A686
600
#B7885E
Gray
100
#F8F8F9
200
#F1F1F1
300
#E5E5E4
400
#D6D6D5
500
#C0C0C0
600
#A6A5A5
Remote
InPerson
Moderate
Unmoderate
Phone/Video Interview
First Click Testing
Eye Tracking
UT Platform
Session Recordings
MAZE
Lab UT Testing
Contextual Inquiry
Guerilla Testing
Observation
COURSE AND
COURSE AND
CERTIFICATION
CERTIFICATION
COURSE AND
COURSE AND
CERTIFICATION
CERTIFICATION
COURSE AND
COURSE AND
CERTIFICATION
CERTIFICATION
courses and certifications are one way for product designers to improve skills, design better user experiences, increase customer satisfaction, and achieve greater product success.
courses and certifications are one way for product designers to improve skills, design better user experiences, increase customer satisfaction, and achieve greater product success.
courses and certifications are one way for product designers to improve skills, design better user experiences, increase customer satisfaction, and achieve greater product success.
SOMIA ACADEMY
2021
INTERACTION DESIGN
2021
INTERACTION DESIGN
SOMIA ACADEMY
SOMIA ACADEMY
2022
INTERACTION DESIGN
SALT ACADEMY
2020
UIUX DESIGN
SALT ACADEMY
2020
UIUX DESIGN
SALT ACADEMY
2020
UIUX DESIGN
LINKEDIN LEARNING
2022
WCAG
LINKEDIN LEARNING
2022
WCAG
LINKEDIN LEARNING
2022
WEB CONTENT ACCESSIBILITY GUIDLINNES
CRAFTING THE FUTURE OF
PRODUCT DESIGN
CRAFTING THE FUTURE OF
PRODUCT DESIGN
CRAFTING THE FUTURE OF
PRODUCT DESIGN
82%
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CREATE A DESIGN THAT CAN GIVE VALUE TO YOUR PRODUCT